Martin Margiela 1997-1998

Video of fashion shows

Martin Margiela herfst/winter 97/98


“Martin Margiela‚Äôs fashion shows have been always shown in anarchistic style. I wanted to make a video as a fashion magazine: vertically showing the clothes in detail. It also had to be a run-down of the event: a bus drops the models off somewhere in Paris where the public awaits the show. Afterwards the bus takes the models to the next show”. (Gorik Lindemans)

Martin Margiela lente/zomer 98


Lindemans’ video report of the Martin Margiela clothes collection for the spring and summer of 1998, is an interdisciplinary event, where fashion and video art merge together. The designer and the video artist use an unconventional way of modeling unconventional clothing, including displaced shoulders and necks, full length zips and an assembly of patterns